The Event Coordinator plans and executes events that enhance brand awareness, support marketing campaigns, and drive engagement aligned to business objectives. This role sits within the marketing organization and plays a critical role in supporting integrated campaigns and marketing-led initiatives. This role requires strong project management skills, attention to detail, and the ability to manage multiple events simultaneously. The ideal candidate thrives in fast-paced environments, is an exceptional communicator, and takes a proactive approach to problem-solving.
This position will be responsible for end-to-end event execution—from planning and logistics to on-site coordination and post-event reporting. The Event Coordinator also leans in to support broader marketing initiatives, helping to amplify campaign impact and ensure event alignment with go-to-market strategies. Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) is required, along with experience managing event budgets, vendor relationships, and promotional efforts.
• Develop and execute detailed event plans, including timelines, budgets, and resource allocation.
• Coordinate all event logistics, including venue selection, vendor management, catering, audiovisual setup, staffing, and registration.
• Maintain a centralized event calendar to ensure seamless coordination across teams and prevent scheduling conflicts.
• Align event plans to key campaign timelines and go-to-market milestones.
• Manage multiple events simultaneously, ensuring accuracy in logistics, budget tracking, and execution.
• Track key milestones, deadlines, and dependencies to ensure event success.
• Ensure all materials, signage, and event collateral meet brand guidelines and quality standards.
• Partner with the marketing team to manage campaign-related deliverables tied to events.
• Serve as the main point of contact for internal teams, vendors, and event partners.
• Work closely with marketing, sales, and leadership teams to align event goals with company and campaign objectives.
• Draft and distribute clear, professional communications for event invitations, logistics, and post-event follow-ups.
• Facilitate event briefings and debrief meetings to ensure alignment and continuous improvement.
• For certain large-scale events, oversee on-site event operations, including setup, registration, vendor coordination, and troubleshooting.
• Provide real-time support to ensure seamless attendee experiences.
• Act as a brand ambassador, ensuring all event touchpoints reflect our marketing messaging and brand voice.
• Track event performance against established KPIs (attendance, engagement, lead generation, ROI).
• Share learnings with marketing to refine campaign strategies and audience targeting.
• Compile post-event reports with insights, feedback, and recommendations for future events.
• Maintain organized records of past events, vendor contracts, and budgets for reference.
• Proficiency in Microsoft Office Suite (Excel for budgets, Word for documentation, PowerPoint for presentations, Outlook for scheduling).
• Familiarity with CRM tools (Salesforce, HubSpot) is a plus.
• Experience supporting marketing platforms and campaign workflows is preferred, including the ability to align event data and activities with marketing campaign goals and performance tracking.
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